Home | Hannah Tillery's Por

Hey, I'm Hannah 👋

What you should know about me

🐅 I'm a proud Auburn University alumna—War Eagle!

👑 I traded the plains of Alabama for the Queen City aka Charlotte, NC

🫶 I have a passion for telling stories on social

🐝 I make social engaging, no matter the audience. From Gen X social about feet conditions to buzzy Gen Z social capitalizing on trends, I've done it all!

⚽️ When I'm not working, you can find me at Bank of America Stadium supporting Charlotte FC or hanging out with my two dogs, Simon and Margo
🧘‍♀️ My motto: keep social, social

Download my resume

The past year has been busy, really busy 👀

📈 31% increase in American Medical Staffing LinkedIn following

⭐️ 3x American Medical Staffing Instagram engagement rate

🎨 Contributed to revamp of American Medical Staffing's visual identity

📱 Supported the launch of the all-new Handshake Home Feed—read about it here

👯 Built Handshake Content Collective, a content ambassador community with over 300 college students and recent grads

📈 17x increase in Handshake TikTok following, 5x increase in Instagram following

Some of my favorite (and top-performing)
social posts ⬇️

Meet Dr. Biden with me 🤝

I had the honor of meeting First Lady Dr. Jill Biden at a Handshake x White House event at Rhode Island College. The event was targeted to college students pursuing, or considering, a career path in education.

I worked closely with representatives from Rhode Island College and Dr. Biden's team to ensure a smooth event for the students, including setup and take-down, testing audio, welcoming guests as they arrived, and more. I also captured live content from the event, which was then used across Handshake's social media channels.

Nurse starter pack 👩‍⚕️

A relatable take on what makes a nurse, a nurse.

14% ER, 7x the monthly average.

Icon behavior @ Grammys 2024 💅

Making the viral Taylor x Lana Grammy's reunion relatable for a college student audience.

4.8% ER vs. 4.6% monthly average.

Going home for the holidays like 💁‍♀️

A fun play on words for the holiday season.

150K views vs. monthly average of 24K.

Recruiter spotlight ⭐️

A highlight of an internal recruiter to help build brand and put a face to the brand.

30% engagement rate, almost 3x the monthly average.

Gen Z career advice 💼

An informational post reminding student job seekers of the different strengths to highlight on their resume.

7.88% ER vs. monthly average of 4.8%.

Internship timeline cheat sheet ✍️

Informational post highlighting common internship timelines for students.

5.35% ER vs. monthly average of 4%.

132 shares vs. 46 monthly average.

Resume in hand vs. your inbox 📥

A play on St. Patrick's Day—How to "go green" aka bring digital copies of your resume to career fairs vs. printed paper copies.

10.39% ER vs. monthly average of 7.76%.

Jason Derulo 🎶

ason Derulo falling down the Met Gala steps made relatable for students.

7.55% ER vs. 3.66% monthly average.

Affirmations 💙

A collection of powerful reminders for healthcare providers on World Mental Health Day, touching on a common theme for the audience—burnout.

Post had 3x the monthly average reach.

Brain dump 🧠

Collection of relatable student memes.

5% ER vs. 4.34% monthly average.

New job board feature 👀

A post announcing an upgrade to the user experience of the brand's job board.

22% ER, 2x the monthly average.

My favorite influencer partnerships ⬇️

🏛 "Class Act" campaign

🤓 TL, DR:

Handshake was invited by the Biden administration to participate in an initiative to address the national school staffing shortage. Handshake hosted a virtual event for education majors or students considering the education field.

To promote the event and encourage registrations, I helped lead an influencer campaign with creators in the education space.

📈 The results:

Partnered with 15 influencers
Over 1M views on 26 pieces of content
Average ER of 3.58%

🎥 Notable content pieces + partnerships

Lauran Woolley (5.9M followers)
- 327K+ views
- 20K likes
- 6.22% ER
Declassified College (348K followers)
- 203K views
- 6.4K likes
- 3.19% ER
Kyle Cohen (154K followers)
- 130K views
- 2K likes
- 1.69% ER

🌱 Q4 growth campaign